HEALTH

What does it mean to be
HEALTHY?

How is this manifesting now?

Research into longevity is gaining traction, while “miracle drugs” like Ozempic guarantee a quick fix to systemic health issues. Brands are investing in tech such as brain chips and genome therapy to enhance the body’s capabilities. These signals seem to point to a golden age of medicine on the horizon. On the other hand, the wellness industry is facing backlash amid claims that it is full of empty promises. Consumers are divided over how to live healthily, and inequalities in health access persist.

Trends in conflict

Compare item

Moderation Mantra

Consumers are embracing self-discipline and balanced indulgence in a bid to achieve healthier living.

VS
VS
Compare item

Now or Never

Consumers feel the need to be carefree about the future and live for the moment.

Consumer data

Case studies

  • Download the report preview to unlock content

  • i hlrct ctee aei3iogia2si, ice2tionreein oena t wkituW eltetribtsvn0il ygnen,ureireadbfTsdeld dr carn p ioTse uyestlnenqeidt dtouewc.uiia ss reeIoitss tsd stls rdbiaan llm gi dgdreiudhdasnfnuunaeontotnbra k.u“”

  • auasrstrerTrcs srtlsesreaugsineot r pscadhto diarar seuciey oi. sybobaeabfntioceldvot d ti a a ltife siandraca evIno ihotuedoi nfrhedthyioac nsd tolntl edhofltgudmpeistcgnt moontaiia rl

What does the future hold?

We considered a range of weak signals and critical uncertainties to map out 3 potential future scenarios for the reckoning with health.

  • Alternative scenario 1

    Become a client to unlock all scenarios

  • Central (most plausible) scenario

    Become a client to unlock all scenarios

  • Alternative scenario 2

    Become a client to unlock all scenarios

How should I act?

  • Promote health equity.